n-CD — Premium Web Content for Optical Media
n-CD – that’s a totally new concept combining innovative technology with marketing for discs. With n-CD direct customer feedback, promotions and disc protection are intertwined. How does it work? n-CD connects existing, offline digital media directly with specific websites on the internet. By pairing a secure weblink together with a unique identification number, only “original CDs” are granted access to specific websites and to specific premium content.
For the first time ever the n-CD concept allows adding extra value on top of a conventional optical media. Only this technology guarantees the user the advantage of accessing specific content which is directly linked to a specific original CD or DVD.
Possibilities with n-CD
Link a CD directly to a specific webpage and to specific premium content – secure and unique!
Collection of bonus points (e.g. per CD)
Lottery games (e.g. 10 out of 100 CD’s win a prize "online" or gets a specific web access)
Automatic online registration (e.g. for software publishers)
Collect valuable customer data for 1 : 1 marketing activities
Product Features
The overall n-CD offering from Healey TMS includes;
CD production including a unique identification number (PID) Secure weblink CD – Internet
Online authentication process
Online marketing promotion concept (bonus points, voucher concept, lottery games)
Usage statistics & CRM data
Customer specific portal site (optional)
Online shop (optional)
n-CD Technology
The base of the solution is an unique identification number, which is printed on each optical disc during the production process. A secure web link directs a user automatically to a specific website, the ID number is verified during an online authentication process.
